Jane Iredeale got it right! The new collection is all about the No Makeup Look, which I LOVE. There is a new PureGloss colour called "White Tea" which is a sheer nude browny/beige colour, I love it, especially on medium to darker skin tones or summer bronzed skin. "Flawless" colour blush, which has a very lovely neutral shade, just enough colour to give your cheeks that healthy flush without looking like you are wearing blush. It's also a matte colour, so it's undetactable, no shimmer, no sheen. Quite a nice change after all the gloss and shimmer we have seen for years now. (nothing wrong with it if you like shimmer and dewyness, I love it too and you can always add highlight!) The Eyebrow Kit has had a revamp and is now called GreatShape and I LOVE LOVE LOVE it, it's my favourite brow product which I use on myself every day and it's the staple product in my pro makeup kit as well. The Limited Edition Naturally Matte Eyeshadow Kit, is a real winner, with 5 (!) neutral and very wearable shades all completely matte. Jane Iredales matte shdows are never chalky though, they are richly pigmented and glide on very beautifully. It comes as a mirrored compact, which is very nice and flat, so perfect for carrying in your makeup bag.
It's your no nonsense, quality basics kinda collection. Think Capsule Wardrobe for Makeup. Good quality basics that you can actually wear day to day and that go with everything. Well done Jane Iredale!
For the look above I have used: Smooth Affair Primer, Dreamtint Tinted Moisturizer with Pure Pressed Powder, Great Shape Eyebrow Kit, Longest Lash Mascara, Naturally Matte Eyeshadow Kit, Brown Jelly Jar Eyeliner, Yummy Play On Lip Crayon, Moonglow highlighter (the lightest shade)