Australian For Beauty- new botanical beauty products

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red earth launch skincare liv lundelius makeup artist sydney

Today was a simply perfect day! After a Yoga session at home, I started my work day with a beautiful breakfast beauty launch held at Chiswick at the Gallery. A fantastic new restaurant within the Art Gallery Of NSW. The occasion was a interesting product launch of Red Earth and Coast To Coast. Red Earth is relaunch of an Australian makeup & skincare line, while Coast to Coast includes a bath&body range as well as skincare. Both are inspired by natural ingredients. The presentation and packaging of the products appears premium in many ways and is minimal and chic. While NOT being certified organic the ranges are not tested on animals and contain a high percentage of active natural and organic ingredients and no artificial colours or fragrances. It's certainly not an all natural line, if you are an eco-beauty fan seeking 100% purity and toxin free products these lines are not for you. There are still plenty of ingredients in this line which are potentially harmful and that I would personally avoid. If you are after affordable, effective skincare with lovely smells & textures you should give these a try. The founders believe that good skincare does not have to be expensive, and therefore both ranges sell at a very affordable price point. The focus is on very active botanicals many of which are sourced in Australia to create potent skin care and makeup products that deliverresults.

Coast to Coast formulations include a host of exceptional native Australian ingredients. Take Kakadu Plum; native to the northern tip of Australia, it provides the skin with six times the vitamin C of an Orange. Tasmanian Sea Kelp, from Bass Strait, is a rich source of vitamins A, B, C & E, & contains nourishing minerals & amino acids. Wild Rosella, Desert Quandong & Sea Parsley also add to the range of scientifically proven actives chosen based on their merit, rather than aesthetic to visibly replenish & nourish the skin.

While I love the presentation of the brand I am afraid that the mentioning of natural ingredients might mislead consumers to think this is a toxin free line that is certified organic. Therefore I have to make this clear: Read labels and don't get fooled by Greenwashing.