I am always trying to use the most cutting edge, luxurious and quality products from around the world in my kit to create effortless & natural hairstyling. My latest discovery is Yarok from NYC. Developed by editorial stylist Mordechai Alvow, this line really works. A completely natural, green hair care and styling line developed for health- and fitness minding New Yorkers that were after professional results in the founders high-end salon in NYC's Chelsea. Since it has been used backstage at several fashion shows on New York Fashion Week's catwalks. While the range is fairly small, I was able to create all looks that I imagined with the few Yarok products I tried. I quickly learned that you only require a very small amount for these products to work, as they are packed with quality ingredients and rich botanical oils. Most mainstream hair products can damage the hair with frequent use and many models have extremely damaged hair due to the frequent styling. I know hair stylists that have dermatitis and skin other problems due to the exposure of harsh ingredients in hair styling products, so Yarok is a product range many have been waiting for.
Yarok is super gentle on hair and scalp and every product nourishes and protects the hair. My hair is very long and can get pretty dry at the ends, so I really loved how moisturizing the products are. All the packaging is sleek and minimal and the all the products have fun names, which describe what they do for your hair. I am already quite a fan of their FEED YOUR ENDS leave in conditioner, which doubles as heat protection. The FEED YOUR ROOTS mousse which gives an instant root lift is perfect to create volume for fine hair. The FEED YOUR HOLD hair spray creates natural hold and is perfect for setting any look. And then there is FEED YOUR DO a styling whip, perfect for short hair cuts or to texturize and enhance strands in longer hair. All products have a very beautiful uplifting smell, which is subtle enough not to be overpowering or to interfere with other products. I find these products perfect for personal and everyday use and also as hair stylist for all normal hair types. Especially for sensitive scalps and dry hair this is revolutionary. I have not yet tried them on challenging hair types, high humidity locations etc. and I will keep you up to date on how they perform under extreme conditions. I am also excited to try out the treatments and masques and other hair care products in this line soon. Read here how to create the Wild Braids look, that I have created for White Magazine. Yarok is available in Australia via one of my favourite luxury organic beauty stores: I Am Natural Store